Re-Elect Joyce Morgan for Duval County Property Appraiser

Taking office July 1, 2023, Joyce Morgan became both the first African American and the first woman to serve as the Duval County Property Appraiser. A lifelong public servant and barrier-breaker, she considers service to the citizens of Jacksonville her number one mission. For her, leadership is second nature. 

Guided by a commitment to fairness, transparency, innovation, and community engagement, she has expanded taxpayer education initiatives, launched an employee-driven advisory council, and introduced new technology to enhance appraisal efficiency and customer service. She also led the initiative to conduct a comprehensive salary study, resulting in raises for the entire staff—boosting morale and strengthening overall service delivery. 

Before her current role, Morgan served two successful terms on the Jacksonville City Council representing Arlington’s District 1. She earned the Charles D. Webb Award and held leadership positions including Chair of the Rules Committee, Chair of the Transportation, Energy & Utilities Committee, and Chair of the Value Adjustment Board. Among her proudest Council achievements are the reopening of Blue Cypress Golf Course, $1 million in renovations to the historic Norman Studios, and new zoning and grant initiatives that strengthened the Renew Arlington Redevelopment area and attracted significant new business investment. Morgan also served on three different City Council Special Committees – on JEA, on Park Initiatives, and on Resiliency, helping establish Jacksonville’s first Resiliency Officer.

With a background in journalism, Morgan was a trusted news anchor in Atlanta, Macon, Dallas, and Jacksonville, and co-hosted PM Magazine in Atlanta as its first African American anchor. She also built a successful 20-year career with BeautiControl Cosmetics, becoming the company’s first African American Beauty Director in Jacksonville, leading a team of 80 consultants.

Morgan is an alumna of Jacksonville State University (AL) and is currently pursuing a Master of Public Policy degree at Jacksonville University (FL). She is a 2022 Glover Fellow and will complete her degree requirements in November with a grade point average of 3.96. She was also a member of Phi Kappa Phi Honor Society at JU. 

Morgan serves on the Certified Florida Appraiser Admissions and Certifications Committee for the Florida Department of Revenue. She also serves on the Legislative Committee of the Property Appraiser Association of Florida. Her local community service spans three advisory boards: The Salvation Army, Florida Ballet, and the Bob Hayes Invitational. She is also a proud member of Alpha Kappa Alpha Sorority, Inc.

Morgan is a widely respected civic and business leader. Morgan was recently named one of the 2025 Jacksonville Business Journal’s Women of Influence and is also a former Girl Scouts Women of Distinction honoree. Her proudest career milestone remains shattering the glass ceiling in her current role, a testament to perseverance and progress for future generations.

Throughout her life, Morgan has overcome challenges, including being the underdog yet winning three elections and earning respect through authenticity, resilience, and community connection. Her guiding principle comes from Luke 12:48: "To whom much is given, much will be required." She leads by example—mentoring future leaders, advocating for fairness, and paving the way for others. 

Joyce Morgan is married to Dr. Richard Danford, Jr., President and CEO of the Jacksonville Urban League. They have three children—Faith, Morgan, and Richard III—and are proud members of The Bethel Church.