The Honorable Joyce Morgan represents Jacksonville City Council District 1. With nearly eight years of service Morgan continues to focus on what she says is Jacksonville’s most precious asset, our people. She does that through her varied Council duties where she has served on every standing committee with distinction performing duties ranging from Vice-Chair of the Finance Committee to Chair of the Rules Committee, Chair of the Transportation, Energy & Utilities Committee, and three years with the Value Adjustment Board including two of those years as the chair.
Her role as a servant leader has allowed Morgan to use her leadership skills and abilities to empower numerous groups and organizations. Now she is set to use her skills in her campaign to be the next Duval County Property Appraiser. It’s an office that requires a patient, compassionate, and attentive leader who will listen to internal and external customers, share information, and raise awareness to the valuable and important function of the office to the community. As Duval County Property Appraiser, Morgan would employ many of the same principals she has used in leading Arlington with inclusion, honesty, and transparency.
Before being elected to the Jacksonville City Council, Morgan served two decades as a news reporter and anchor. Eleven of those years were spent with Channel 4 and another two years with then Channel 17. Simultaneously, she spent 20 years as an independent beauty consultant and training director with BeautiControl Cosmetics, leading a team of up to 80 consultants. She also has extensive management/customer service and public relations experience through her work with a family McDonald’s franchise business with her brother. Morgan is a graduate of Jacksonville State University (AL) with a B.S. in Education. She believes that learning is lifelong so she is pursuing an Executive Master’s degree in Public Policy at Jacksonville University.
Morgan is married to Dr. Richard Danford, Jr., CEO of the Jacksonville Urban League. They have three children, Faith, Morgan, and Richard III. They are members of the Bethel Church. Morgan came from a military family and lived in several states as well as Bad Kreuznach, Germany. She says this upbringing helped her establish a clear understanding of self-worth, hard work, and determination and instilled in her a sense of diversity, cultural awareness, and community pride. It has been Joyce Morgan’s great honor and privilege to serve the people of Jacksonville over the past years. The people of this great city inspire Joyce every day to move forward as a team with you to make Jacksonville the best city it can be.
AS PROPERTY APPRAISER I AM COMMITTED TO:
· Community Outreach
· Appraisal Technology Equipment Upgrades
· Stakeholder Experience - Internal and External
· Balanced and fair as a former news anchor and reporter
· Award-winning and trail-blazing Jacksonville City Council member for District 1
· Joyce leads with inclusion, honesty, and transparency.
What are the duties of the Property Appraiser?
The Property Appraiser is an elected county officer, as established by Article VIII of the Constitution of the State of Florida. Duties include determining the value of all property within the county, including improved and vacant real property, tangible personal property, and agricultural property.
The Property Appraiser is also responsible for maintaining property ownership records and parcel ownership maps, and for administering tax exemptions such as homestead exemption, widows, widowers, blind exemptions, and disability and non-profit exemptions.
The Property Appraiser’s office authority comes from the Florida Statutes as administered by the Governor and Cabinet. The Florida Department of Revenue is charged with the oversight of the Property Appraiser’s operations, and performs biennial in-depth audits of the integrity of valuations.
The Property Appraiser does not set tax rates, nor have the authority or power to reduce or raise the amount of tax which is owed on a particular property. The tax rates which are levied against each property are determined annually by several different taxing authorities. Florida law requires the Property Appraiser's Office to inspect all property in the county at least once every five years. This will NOT be an interior inspection, only OUTSIDE and all the employees drive clearly marked vehicles, wear blue collar shirts with the PAO emblem and carry City of Jacksonville identification.
· City Council Special Committee on the Sale of JEA 2018
· Chair of the Resiliency Subcommittee on Education, Protection of Local Neighborhoods, and Community Outreach
· Co-chair City Council initiative called “Safer Together”
· Florida Association of Counties Board of Directors
· 2nd Vice President for the Northeast Florida Regional Council Board
· Special Committee on Parks and Quality of Life
· Special Committee on Solid Waste
Joyce Is A Trusted Servant In Her Community
I am proud to be a public servant committed to being a trustworthy, credible and dedicated professional. You need someone who has proven they will listen and respond to your concerns. I have demonstrated I am a person who truly cares for our city and our community. I will continue these traditions of true commitment and service as the next Duval County Property Appraiser.